changes which have taken place in the Polish economy since 1989, in particular
in the spirits
industry, have given the Lancut Distillery a chance to return to its splendid
pre-war tradition. Its
association with the celebrated Lubomirski and Potocki families was decisive in
defining the Distillery's
corporate identity the moment it regained its autonomy after the dissolution of
the Polish Alcohol
designers from the Dutch firm of Du Bois Ording Design, winner of many design
awards and distinctions and APTCORP Ltd. of the United Kingdom to help us map
out this corporate identity.
We understood that the gem we possess--a wealth of tradition and
experience---must have a proper setting.
created a logo that "has got something to it."
It underlines the authenticity of the Distillery's tradition, its time-honoured
association with the Potocki family, and the rekindled success of the Distillery
in Poland and Europe.
The Potocki family crest was the inspiration for our logo, which distinguishes
the Lancut Distillery from the rest of the pack. It could not have been
otherwise, since the sign of the crest graced the best products of the Lancut
Distillery in the days of Emperor Franz Josef and the Second Republic of Poland.
the new logo, a noble hallmark,will help strengthen the Distillery's corporate
It will link tradition with modernity, the past with the here and now, the
experience and work of many generations with a vision of true success.